Blue Iris – Color of the Year 2008
by Mark ~ December 12th, 2007. Filed under: Color of the Year, Photo Tips, art, business, composition, wildflowers.
I recently read a news release from Pantone that announced their pick for Color of the Year for 2008.. Blue Iris ( PANTONE.® 18-3943). Before I read this, I didn’t know there was such a thing, that colors can have their spot on the pedestal like Man or Woman of the Year, Sexiest Man/Woman Alive, Player of the Year, etc, etc. I suppose there is no better company to make such a pick – the Pantone ® name really is somewhat a synonym with ‘color standard.’
But it makes you think about what does that really mean, and as a photographer, do I care? 
According to Pantone, the color is the result of “Combining the stable and calming aspects of blue with the mystical and spiritual qualities of purple, Blue Iris satisfies the need for reassurance in a complex world, while adding a hint of mystery and excitement.” Quite a description! As photographers, we are all aware of the emotional impact of color on viewers – so perhaps we can look at Blue Iris for the calming, reassuring aspects it has. Will George Bush start wearing Blue Iris shirts? Apparently the color of the year gets factored into fashion, home decorating and paint selections, and interior design. So it would seem likely if these industries create a certain focus on this particular color, it would be beneficial for photographers selling their work to look for possible benefits from images that may contain it.
So keep an eye out for Blue Iris everywhere next year – and say “adios Chili Pepper Red – you are sooooo 2007!”
December 12th, 2007 at
I’ve followed these things in the past and have always enjoyed the written descriptions of the power of the selected color. I can only try to convey what the color descriptions suggest! Of course that is not always the goal. But you are right, colors do have power and when used with sensitivity to that power, they can make an image unforgetable. Now, what to do with blue iris?
Your image is wonderful!
December 12th, 2007 at
*LOL* Enjoyed today’s post–thanks for the laugh. Like you, I didn’t know there’s a “color of the year,” either, but marketing people can be very sneaky that way.
Ironically, over on one of the artist’s sites I belong to, word is “red sells.” They must not be up to date on color of the year!
December 12th, 2007 at
But I like Chili Pepper Red! Change is so hard! Now, I’ll need a new wardrobe!!!
hah! Like I care. Lovely shot, Mark of a real Iris!
December 12th, 2007 at
Does this mean if I wear a blue iris colored shirt my wife wont explode if I order a new lens and camera
December 12th, 2007 at
Certainly worth a try Bernie – take advantage of those calming effects. But don’t forget, it also promotes mystery and excitement – which could mean you wife goes and buys a Mercedes in exchange.
December 12th, 2007 at
Your photo is awfully calming Mark and absolutely amazing so maybe their on to something!:)
December 12th, 2007 at
I should of said they are … my bad!
December 13th, 2007 at
Your creativity in subject matter for your posts always impresses me and this one made me laugh! Beautiful image…..
December 13th, 2007 at
Boyd – you are feeling very sleepy….very sleepy…
Diane, Paul, Lana, Bernie, thanks!
December 15th, 2007 at
This reeks of a fix! I think everyone here knows 19-1532 was having a fantastic year and was the clear winner. College football does a better job of picking a winner. I’m now ashamed to have ever photographed in color and just may have to switch to b&w! I know one thing – if I see 18-3914 when I’m out shooting, I’m moving on – I refuse to support this decision!
December 15th, 2007 at
Ron – I am simply going to create a Photoshop action that changes all animal fur color to Blue Iris next year.
December 22nd, 2007 at
Hey Mark,
I’m with Ron – the whole thing reeks – probably some kind of steroid scandal going on as well.
Love the photo you posted boss – very cool.
Cheers
Carl